Exxon trouncing Salesforce since software stock replaced oil giant in the Dow four years ago

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An Exxon gas station sign is seen on October 06, 2023 in the Brooklyn borough of New York City.
Michael M. Santiago | Getty Images

Four years ago, Exxon Mobil’s reign as the longest serving component in the Dow Jones Industrial Average came to an abrupt end, when the oil major was replaced by Salesforce in the biggest shakeup in years.

The reshuffling of the Dow in August 2020 was seen as a sign of the times, with the energy sector struggling from a total collapse in oil prices into negative territory during the Covid-19 pandemic, while technology stocks booked strong gains during the work-from-home era.

In retrospect, however, Exxon’s fall from grace was short lived. The oil major’s stock has gained nearly 170% since the August 24, 2020 announcement of its exit from the Dow, while Salesforce has gained just 4% over the same period.

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XOM v. CRM

When dividends are accounted for, the drubbing is even more drastic with Exxon returning 220% to investors over that time. Salesforce just initiated a dividend earlier this year.

Stocks that are kicked out of the Dow typically outperform their replacements.

The reopening of the global economy and the Russian invasion of Ukraine sent energy prices soaring in 2022, breathing new life into the energy sector. Exxon Mobil hit an all-time closing high this year of $122.20 on April 10 as boiling tensions in the Middle East lifted oil prices.

Salesforce, meanwhile, has tumbled 20% Thursday, putting the stock on pace for its worst performance since 2004 after missing Wall Street revenue estimates for the first time in 18 years.

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